Concept: Internomics, which developed a series of software products, had obtained a commitment for capital infusion contingent upon certain key factors, one of which was a fully developed marketing plan. The marketing plan was designed to incorporate the operational components of its sales and marketing strategy, as well as the graphic look and feel of the company's collateral marketing materials. Internomics engaged a consulting company, who alternately engaged .

Strategy: views itself as being highly sophisticated in the development of sales and marketing campaigns, both from a strategic as well as tactical standpoint. While we tend to work hand in hand with clients in the development of their sales and marketing strategies leading to the development of their sales and marketing executables, from time to time we are engaged to develop from the outset a fully functioning sales and marketing plan. In this particular case, the consultant who engaged us met with Internomics' CEO in a series of meetings to better understand the nature of the product. We stayed in communication throughout that process.

Results: developed a full marketing plan which was designed to structure a relationship between the nature of the software product line Internomics had developed and the most appropriate market best targeted for sale of that product line. In addition, we also developed a look and feel for the company itself, and we redesigned the collateral marketing pieces used by the company for the sale of its products. The end result was that our client had received a blueprint document, the Sales and Marketing Profile, which could be used to lay out all the operational functions for the company, and it received the corresponding marketing materials with which to move forward. Our work satisfied the investment banking contingency associated with the sales and marketing portion of the key factors required for capital investment.

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