The MediaWorks Publisher Consortium, which accounts for 70 percent of the U.S. population and 72 percent of consumer expenditures, affords advertisers local reach and market expertise on a national scale. Its content remains the key source for information for the vast majority of the American public. And, publishers can deliver content across multiple channels, including preprints, run of press (ROP), email, digital, direct mail and more.
This first-of-its-kind publisher partnership with MediaWorks brings together local publishers and innovations that represent a breakthrough in data, analysis, measurability and accountability for publisher advertising. We look forward to providing new insights for the industry.