Through the use of proprietary publisher subscriber data and analytics, MediaWorks gives you:
While other agencies work on behalf of clients, MediaWorks represents publishers to deliver integrated solutions that streamline advertising and enhance the effectiveness of publisher media campaigns.
Data is transferred using either our secure FTP or the advertiser’s designated transfer process including direct transfer from the advertiser’s third-party data vendor.
No advertiser data is aggregated for any purpose.
Without exception, the best analysis results from using actual customer records. When those records are not available, the MediaWorks team relies on advertiser input, business sector research and databases containing demographic/psychographic and behavioral information for households across the country. These databases provide rich analysis opportunities for advertisers without customer data.