Susan Jacobs, vice president/general manager, MediaWorks, is an industry leader in publisher media. She organized the creation of the MediaWorks landmark Publisher Consortium of leading publishers with media portfolios in the top 30+ DMAs in the U.S. to align the advertiser’s message with proprietary, previously inaccessible publisher data. Jacobs also leads the print and digital preprint strategy for Tribune Company.
Prior to launching MediaWorks, Jacobs served for two years as national sales/sales strategy for Chicago Tribune Media where she directed a sales team that created over $200 million in multi-channel media solutions for national advertisers.
As VP of retail advertising from 2008 to 2010, Jacobs led a sales team of over 75 sales managers and professionals, which drove over $275 million in annual revenue in print, digital and targeted media in the national retail, local and hyper-local space. Learn more about Susan Jacobs.